This is the freedom formula – (S+C+D+I) x E = F
That stands for – Soul + Connection +Design + Implementation x Energy = Freedom
How many of these elements do you use in your business?When we talk about the “soul” of your business – we’re talking about YOU. The person who “birthed” the business is the soul of the business – it’s your baby. We often say that we put our heart and soul into building our businesses, but Klosser takes it further in her book.
There are four components to a conscious business.
- A Conscious Business Makes Money – It may be hard for some people to believe, but you can look out for your clients and still make money. We don’t have to sacrifice our lives and our needs to succeed. Both aspects are desirable and we can build a successful business that treats clients well and allows the owner to have a life.
- A Conscious Business Makes a Difference – A conscious business should make a difference in the lives of others. Don’t just treat them well, but actually make a positive difference in their lives. This doesn’t mean that you have to be a doctor to make a difference. Do you offer a product or service that makes their life easier or that makes their life more enjoyable? These are ways to make a difference in their lives. Another aspect of this is knowing when you should refer the client to someone else. Do you know another business person that is better qualified to serve them? Then you should make the referral. Think about it like this – if you need to compromise what you think is right to make the customer happy, they aren’t right for you. Be true to yourself.
- A Conscious Business Calls You to Be Fully Who You Are – Can you be true to yourself and not hide parts of your personality in your business? This is the sign of a conscious business. Being true to yourself and using every aspect of yourself is what will help you succeed. One big side benefit is that giving your whole self gets rid of any competition. If YOU are the element that brings success to the business – then no one else can possibly replace you. Klosser says “Success is supposed to be easy. When you’re simply being you and doing all that comes naturally as your Divine self, success flows.” I have to ask, can it possibly be that easy? Klosser seems to think so.
- A Conscious Entrepreneur Trust in Their Divine Plan – One major element of this is to squash the negative thoughts and feelings that can creep in, especially with an unusually pesky client. It is important to stay focused on your Divine plan for your business and keep moving forward. No matter how bad the moment or the day is, its only a blip in the overall plan. This part of the plan requires you to reconnect with God – your source – your spirit – whatever you call the divine guidance in your life.
One of the elements I really liked were the “Action Guide Exercises” that are interspersed throughout the book. These are usually short and to the point, but to do them right will require thought and action on your part. There are many very good business elements in this book and it definitely helps the entrepreneur to stay focused on the bigger picture and the greater good. However, if you are not inclined to include your religious or spiritual beliefs in your business life, this book probably isn’t for you.Before making the final decision to purchase this book, I’d recommend going to Amazon and click on the “look inside the book” link. This gives you the chance to read the first chapter. If you like Klosser’s approach and it resonates with you, I highly recommend that you buy it and read the rest.