Monday, August 25, 2008

Brillante Weblog Premio Award For This Blog

Isn't this a beautiful award? Joyce Anthony over at:

nominated me for it. This is a pay-it-forward award and my instructions were to now choose some blogs I find worthy of this award. The choice wasn't easy, but I have finally narrowed it down to the following. These are in no particular order; that would be impossible to do.

Joyce Anthony - - I know she nominated me, but Joyce is always willing to work with me and to help the authors that I work with each month. She puts together an event on her blog which is a part of my tours. Her help is wonderful and very appreciated. I hope that I've been able to introduce her to some interesting new people.

Yvonne Perry - - I met Yvonne as I was coordinating my very first blog tour- it was for her. We worked together and got to be friends and when I started doing more tours, she was one of the people I contact about upcoming tours. She's hosted a number of people for me, on her blog and in her newsletter. Its been great getting to know her even more as we;ve worked together on various projects and she offers a wealth of info for writers and others on her blog.

Kathleen Gage - - I heard of Kathleen long before I actually got to talk with her. She shares a wealth of information for authors, speakers and others on her blog and she hosts a number of authors for me on her blogs as well. Kathleen and her blog are both wonderful resources that should not be overlooked and she is one of the nicest and most caring people that I know.

Dyan Garris - - I met Dyan early in 2008 and we've worked together for a while. During this time I've come to know her as a person who truly wants to help others. She wants to share the information she has that can help other people improve the quality of their lives. She shares plenty of great information on her blog and her website. She has also become a friend and someone who has words of wisdom and comfort at the right time.

Carolyn Howard Johnson - - Carolyn created a review blog where she is willing to post reviews for all sorts of authors, not just big name authors, but even the lesser known authors. Her instructions are very clear and it is very easy to take advantage of her offer. She has hosted a number of authors for me on their tours and her assistance is certainly appreciated.

Philip Harris - - Phil Harris has been a good friend and he has hosted a number of authors for me. There are a number of topics that he is very knowledgeable about and those are great opportunities for him to host an author and to ask very targeted questions. He has a knack for getting to the heart of a topic and asking great questions. This has been helpful on a number of tours and I think he's also made some friends along the way.

I'm sure there are others that I've forgotten and I am sorry. I've also discovered some new blogs that are going to be very good for the authors to work with me. More great resources to come in the near future.

The rules for the above recipients are as follow:

Rules for next recipients of the Brillante Weblog Premio are as follows:

1. The award may be displayed on a winner's blog.

2. Add a link to the person you received the award from.

3. Nominate up to seven other blogs.

4. Add their links to your blog.

5. Add a message to each person that you have passed the award on in the comments section of their blog.

There you have it, folks, my nominees for this wondrous peer-driven award. Please stop by the above blogs and drop everyone a note of congratulations!!!

Sunday, August 24, 2008

Email Marketing for Complex Sales Cycles by Winton Churchill

Direct mail and email marketing have gotten a bad rap for many years. But, when the email marketing is executed properly, the results can be fantastic. That is the sort of email marketing that Winton Churchill talks about in this book. It’s not just a simple email being sent from time to time, but it is an email system that gets definite and positive sales results for your business.

The complete name of the book is Email Marketing for Complex Sales Cycles – Proven Ways to Product a Continuous Flow of Prospects and Profits with Effective, Spam Free Email Systems. When properly formulated and executed, an email mailing system can generate additional sales for your company – quickly.

We’re all familiar with the long drawn out and unpredictable sales methods. How many times have your sales people spent endless hours coddling sales leads? How often do these hours generate few sales? You know that isn’t cost effective, but every body does cold calling, trade shows and similar sales approaches. Or do they? You won’t need to continue these unpredictable sales strategies after you read and apply Email Marketing for Complex Sales Cycles by Winton Churchill.

To illustrate the wealth of information in this book, these are some of the topics–

· Email Marketing is Not About Spam.

· Email Marketing… Relatively Easy and Extremely Powerful – When You Do it Right.

· Change your Mindset, Change Your Future.

· Six Special Needs of Complex Sales Cycles.

· Three Critical Stages of Success.

· Unhooking – The Process of Un-Training Your Brain.

· Four Ways to Identify and Qualify Legitimate Prospects.

· The Rapport Sequence.

· Eighteen Essential Components Simplified.

· Seven Damaging Mistakes Many Executives Make.

· Eight Indispensible “Fast Track” Strategies.

Recipients have mental blocks about spam and supposed junk mail. So, the first thing to realize is that Winton Churchill isn’t talking about spam or junk mail. In various places throughout the book, he admonishes the reader to find a quality list. This helps you get better results because those lists contain people who want to receive information about a product or service that is similar to yours.

Email marketing is reasonably easy, but you need to understand why it works and how it works. The complex sales cycle is a powerful sales tool and Churchill helps you learn how to use it properly. Are you one of the business people who spent your budget on an address list, but didn’t know how to properly use the list? This book is for you. Just having the list isn’t enough. You need to reach the people and determine who needs your product or service. You also need to build up a rapport with these people in order to lead them to make a purchase.

The email complex sales cycle allows you to screen these potential clients, show them that you are an expert in your field, demonstrate ways that you can help them and lead them to your business to make a sale. That does not mean that every one on the list will become a client, but when you start with a targeted and qualified list, your chance of making the sale increase. Once you have the right list, work on the cycle of messages that prove your credibility and illustrate how you can fill their needs.

In several of the chapters, Churchill addresses the mindset and that re-training are necessary to make email marketing work. The content of this book helps you get past the preconceived ideas about spam and to see the strategic way that a complex sales system works.

I enjoyed the entire book and I really enjoyed the sections on how to identify qualified prospects, how to simplify the eighteen components that are necessary and learning about common mistakes. I learned long ago that we can learn through past mistakes – the ones we make and the ones that other people make.

Finally, the eight “fast track” strategies are very useful. We all want to fast track our sales cycle, but it needs to be done correctly. Throughout the book, Churchill explains that we can ruin the sales cycle by pushing too hard to fast, so learning how to effectively “fast track” the program is helpful and will help us avoid mistakes.

My copy of the book has all kinds of information highlighted for future reference. I found many great ideas and tips that I will use. As I was reading the book, I also noticed an idea forming to use email marketing for a client’s business. I hadn’t thought about the approach before, but it made so much sense as I read Email Marketing Solutions.

The content could inspire you to make radical changes in the way your sales force finds and how they handle sales leads. Think of the time and money you could save with a more effective sales prospecting system for your business. Let Winton Churchill show you how to make these changes and how to increase sales that are generated for your company.

Winton Churchill will tour the blog-o-sphere September 15 to October 10. For more details, visit

Monday, August 18, 2008

Vietnam Air Rescues by Dave Richardson

I have to start by saying that I love to read true stories - the good, the bad and the ugly :) This is a good one.

Dave Richardson is a man who was sent to Vietnam in the late 60's and he chose to be a helicopter rescue pilot while he was in the war. This put him in a position to have some fascinating experiences and it gave him a chance to see his faith in action during trying and dangerous times.

Vietnam Air Rescues started out as a book from a father, to his family. It was the chance to share his experiences and to help the family understand what he did during his time in Vietnam. A big part of the book are Dave's recollections and pictures from his rescues. There are many pictures throughout the book which are a great addition. I should mention that Dave does remind us that the pictures were taken over 30 years ago and most were taken under "less than favorable" conditions. Some of the pictures are out of focus, but when you read the content and realize what he was doing at the time he was taking the pictures, a bit of fuzz should be ignored.

The book begins with Dave Richardson's "Totally Unauthorized History of the Vietnam War". He shares his reflections of the war and his time overseas. He also explains the various editions of the book. The first edition was written for Dave Richardson's family, but as others requested copies, slight changes were made to make the story appropriate for other readers.

Dave shares many interesting details throughout the book, a jargon section, information about a typical day, details about the missions he flew, he shares maps of the area and full details on each of his rescues.

I feel that the personal feel is very obvious in the book. It feels like a friend is telling you about a year in his life and you get involved in the things they did to kill time when they had time to spare. We also feel the tension as he struggles to rescue a pilot who was shot down, realizing that a mistake would mean death for a number of people. It was never a situation where he only had to worry about his own life.

I interviewed Dave Richardson on my radio show and I got the chance to learn so many additional details. Learning more about how a person handles a helicopter added more tension to the rescue sections. I highly recommend listening to the interview for plenty of details. (

On August 25th, I will interview Dave Richardson and the last person he rescued, Kenny Fields. Both men wrote books about their experiences. One of the interesting things is that these two books give us the perspective from the air and the perspective from the ground. Dave was days from going home and he agreed to go out one more time. Little did he know what would happen over the next 48 hours. Kenny Fields was stranded on the ground and the rescue planes and helicopters had a very difficult time - these men will share their stories with us.

If you prefer to read the details - Dave Richardson's book is Vietnam Air Rescues (
Kenny Fields book is Rescue of Streetcar 304: A Navy Pilot's Forty Hours on the Run in Laos (

If you would like to learn more about what happened behind the scenes this is a great place to start. There is no grandstanding, no political undertones and no agenda in Vietnam Air Rescues. But, there is a great story told from an author who is proud to share his story with us.

Thursday, August 14, 2008

What the Best CEO’s Know by Jeffrey Krames

With all the focus in the last several years on corporate scandals, are there any CEO’s who can teach us something? There are, and their stories are included in What the Best CEO’s Know by Jeffrey Kramer. We cannot deny that there have been an unusual number of corporations who find themselves on the wrong side of the legal system, but that is not the case with every CEO.

What traits are needed to be a top CEO? How do you build a business that can weather the inevitable storms that will come? The stories of these men will inspire you, help you analyze your abilities as a CEO along with learning how to improve your effectiveness in business. Some of these men survived personal and business pitfalls, but established durable companies.

You are given the chance to “Assess Your CEO Quotient” by using questions to evaluate your performance and your business. These unique features offer you the opportunity to learn improved ways to handle your business.

Six Traits That Connect 7 CEO’s

1 – “Outside-In” Perspective – This perspective requires the ability to analyze varying aspects of the target market. The organization must focus on and satisfy the market.

2 – “Evangelical Leadership Gene” – A common mistake that people make, is to confuse this trait with charisma. A CEO must arouse enthusiasm and devotion.

3 – Importance of Culture and the Difficulty in Changing Culture – Some CEO’s create a fun, family culture in their businesses and others opt for a culture of a healthy fear of competition and failure.

4 – “Next Generation” Companies – Top CEO’s must anticipate what the market will need and how their business can fill that need. They need to have vision about what will be needed.

5 – “Implement Best Idea” – Some people must take credit for all good ideas. These CEO’s realized that a good idea should be utilized, no matter who originated the idea.

6 – Advance Leadership Body of Knowledge – These men understood the knowledge of a leader should always increase and improve their performance.

Focus Your Business Around the Customer

Michael Dell was a Fortune 500 CEO at 27. He realized any product needed to fill the customer’s need. His system eliminated the need to stockpile items. Each system is custom built to meet a specific customer’s needs, after the order was placed.

He learned an expensive lesson, when a new product was designed without consulting the public. After this setback, Dell returned to the principle of listening to his customers. They realized a profitable use for the internet was placing orders online. This also collected information from customers and freed employees for other duties. These things help Dell to maintain a competitive edge and rock bottom prices. By eliminating the middleman and inventory, he held prices down and ensured a higher profit. Focusing on the customer and satisfying them multiplied potential profits and made Dell a company to watch and learn from through the years.

Create an Authentic Learning Environment

Imagine being promoted to CEO in an established company and the best move is to totally reorganize the organization? This is the situation that confronted Jack Welch as CEO of GE. To make the situation worse, key vice presidents and thousands of managers didn’t see a problem.

Welch needed a better learning environment to reorganize GE, but his first priority was to cut expenses. The company needed to be financially stable before the education could be implemented. The training would be costly, but the cost would be offset through increased productivity and more effective management of the companies which made up GE.

Welch knew a key source for valuable ideas could be competitors. He encouraged his employees to actively search for ideas in any place. Employees were rewarded for bringing ideas to his attention. New ideas were celebrated within the company and the best were shared in a company newsletter. He felt the employees needed to share information and this enabled them to understand how the company operated and their part in the process.

GE spent billions to train their employees, but their revenues proved this was a worthwhile endeavor. When Welch took over as CEO in 1981, the total market capitalization was $13 billion. While this was a very respectable number, the value in 2000 was an impressive $596 billion.

Focus on Solutions

What if you were chosen as the CEO of a company founded by Thomas Edison. If that isn’t intimidating enough, the previous year the company posted the largest annual loss to date - $8.1 billion. How could one person remedy the problems in that company?

At one time, IBM was the largest computer company. As the CEO, Gerstner’s first priority was to stop the financial bleeding. The last CEO wanted to break up the company, but Gerstner planned to keep the company together. The decision was to expand and make IBM a full service computer company. The existing customer base needed more and the new plan would enable IBM to capitalize on long term and loyal customers by satisfying more of their needs.

Each part of the company needed to be involved in this restructuring and expansion to make it a success. Gerstner also went to the customers and asked for their input. In the past, IBM became arrogant about their business position. They developed the mindset that they didn’t need to study their competitors or talk to their customers to maintain their position.

Gerstner turned to Jack Welch for help. He “shocked” the company into understanding the situation by cutting expenses by $1.5 billion in six months. The original idea was to sell products, but under Gerstner, they needed to provide solutions. One of Gerstner’s primary goals was to increase research and development. The researchers put their emphasis on finding and creating ways to solve their customer’s problems.

Prepare the Organization for Drastic Change

Intel developed and manufactured microchips. They discovered that limitless information could be stored without needing more space, the potential was limitless. But, a Japanese company found the same answer and could make the chips cheaper. This shook Intel’s foothold on the market. It took three long years, but Intel bounced back. They shifted from microchips to microprocessors and regained their footing in the industry. This decision by Andy Grove put the company in a profitable position and positioned the company to become a giant in the industry. He viewed the company in a brutally honest way and saw what was needed. It was a drastic answer, but it was what the situation needed. He found this answer by thinking like a person outside the business.

A small defect was found in a chip. He had two possibilities, one was to convince the public it was a small problem or he could replace the part. Grove decided to replace the parts, which cost the company $500,000,000. Andy Grove helped Intel survive several large crises by insisting that there was no place for complacency within the company. Regular meetings with managers help everyone keep an eye on potential problems and deal with many before they become large problems. A healthy fear also needs to be instilled in employees. This will keep them watchful for trends that can harm the company and their future.

Harness the Intellect of Every Employee

Bill Gates became involved in the computer industry at a key time. He was able to get in on the ground floor and build his business while the industry was young. His belief that every employee had something to contribute was a key to forming an idea driven company and that gave an employee the confidence to come to him about the potential of the internet. An employee noticed how Cornell students were using the internet for more than research, and he brought the information back to his employer.

Create a Performance Driven Culture

Airlines were especially hard hit after the September 11 terrorist attacks. Even in these tough times, the CEO for Southwest Airlines showed a profit for three decades. Herb Kelleher’s strategies contributed to that success. Southwest originally flew commuter routes in Texas and grew into a $5.7 billion business.

There is little conventional thinking at Southwest Airlines. These ideas begin with the low pricing structure and include the policy of no assigned seats. The overall attitude creates an incredible loyalty among employees. In 2000, fuel prices that had tripled and that could threaten the company. Each employee found ways to save $5 a day, in 6 weeks they saved $2 million.

The company hiring policies are a little unorthodox, but people’s attitudes play a big part in their hiring decision. The attitudes they want include: “cheerfulness, optimism, decision-making ability, team spirit, communication, self-confidence and self starter skills.” Kelleher told his people to focus on service and pleasing the customer. He believed if you give excellent service and satisfy the customer, profits will follow.

Learn from Competitors, but Remain Faithful to the Vision

Sam Walton started with a small retail store and created a mega store. He had a trial and error process, but he learned from each mistake and continued to make changes throughout the years. He admitted that he “borrowed” ideas from competitors. He kept an eye on their product selection, prices, customers and service. Walton understood to keep an eye on the competition and to learn from them.

Many people have a hard time comprehending Walton’s most prevalent idea – the belief that lower prices bring higher profits. He bought products at very low prices because he bought in such bulk. Then he sold more than others and the profit grew. Look down the aisles of your local Wal-Mart. Most products are represented on the shelves, but there are only a couple of types of each product. Limiting the depth of selection gave Walton a wide breadth of products.


What common threads are seen with these seven CEO’s? Each one knew customers were a key to their success. They needed to supply a product the customer wanted and to do it better than their competitors. To do this, they needed to study their competition, use good ideas and improve on the bad ideas. These men knew a good idea was important, no matter where it originated. Many rewarded their employees for sharing good ideas and didn’t penalize bad ideas. The CEO’s acknowledged some of the best ideas came from employees.

Through the “CEO Quotient” questions in each chapter and practical examples, each CEO or small business owner can find invaluable tips. Even if you have heard the idea before, these men may procide a different slant on it that would benefit you and your business to reach heights you didn’t think was possible.

Saturday, August 9, 2008

Garden of Beasts by Jeffrey Deaver

I LOVE a great Jeffrey Deaver book and over all these years, there was only one that I couldn't get into - but I really enjoyed Garden of Beasts. I decided to take some time for myself over the long July 4th weekend and that meant, I should read a Jeffery Deaver book :)

Garden of Beasts is set in the 1930's in Nazi German. Hitler is coming to power and some people were already beginning to see what a threat Hitler and Nazi Germany could become.

I love that the "hero" of the story is a button man. He kills people for money. But, he is very clear that he only kills bad people - people that deserve to die. Fixing nature's mistakes - that kind of thing. In the opening pages, he is waiting for his mark to come home, but something is wrong. Then he receives a call that the law is waiting for him downstairs. It seems that things are over for our hero before chapter 2, but this is a Deaver book - which means there will be plenty of twists and turns.

Our "hero" is offered a deal - if he will go to Germany to kill someone, he will be paid and can start a new life. He has a girlfriend and thinks this would be good. He can invest in the family printing business and live a respectable life. The only problem is that he has to go into Nazi Germany and kill one of Hitler's top men.

The mark is the man who is strategizing the rearmament of the Nazi party. He is finding loopholes for Hitler to build the army etc that it needs to be a world power - and still maintaining the appearance to the world that Hitler is within the limits set after World War I.

Our hero - Paul Schumann is off to Germany and his first day in town, there is a dead body and the Nazi's have been alerted that an assassin is in town. The olympics are about to start and Hitler wants the appearance of a peaceful city - the dead body and several skirmishes aren't helping his plans.

There are more twists and turns than I could layout for you here - but suffice it to say, every time you think the story is over - Deaver has another surprise waiting for you. There is great background and interesting perspectives on many of the big people in the Nazi party. I had to wonder how much of these comments and insights were true and how many were a fictional author taking some liberties :)

The array of characters in this book will give you insights into many aspects of Nazi Germany and the people who became collateral damage during Hitler's rise to power. There are many things in the book that you have to wonder if it could have been true. I can warn you that when you get to the last quarter of the book - don't even plan to put the book down. There is far too much happening and the twists and turns come at you at a lightning pace. Just settle into your chair and get a tall cold drink because you will be turning pages until you reach the end.

THe book is about 540 pages, but I easily finished it in part of 3 days. Its a very quick read and there is certainly enough to keep you interested. As in every Deaver book - don't think you know what will happen, because he has many tricks up his sleeves, that is one of the reasons I love his books. No one writes a thriller like Jeffrey Deaver.

PS - When I grow up I want to write like Jeffrey Deaver - in the mean time I'm going to keep searching for tricks of the trade in his books :)

Nikki Leigh

Out There by Diane Fanning

I'm sure most people heard about the astronaut love triangle and the former Shuttle astronaut who drove from Texas to Florida to confront the woman who had taken her lover's attention. That is the story that Diane Fanning tells in this book.

If you enjoy true crime and haven't read any Diane Fanning books, I highly recommend that you pick one up. This book is very good too.

She begins by recounting the confrontation we heard about in the news. That was the part of the story we all knew. Former shuttle astronaut drives to Florida to meet up with a woman who had captured the heart of her boyfriend. Two astronauts and a woman in the Air Force were involved and Lisa Nowak's arrest photo certainly didn't look like her NASA photos.

After recounting the news information, Diane takes us back to meet a very driven young girl who always dreamed of going into space. She watched the monumental mountains in US space history in the late 1960's and she wanted to go to space. In the 1960's that was a far off dream for any woman. Fanning tells us about much of NASA history and some military history as it related to women being permitted to fly.

We come along on the journey as Lisa Marie Caputo strives for excellence and pushes herself toward that dream. She graduates from high school and goes to the Naval Academy. There she meets her future husband Richard Nowak.

The family move all over the country, but each stage of their lives brings Lisa closer and closer to NASA. In the mean time, space travel is changing and eventually woman are being accepted into the astronaut program. We watch as Lisa learns of the Challenger explosion and as she wonders if the space program will continue in the US. Her dream gets so close before she loses friends in another shuttle disaster.

I really enjoyed how Fanning shares the internal and external forces that push Lisa Nowak as she marches toward her dream of going to space. No matter what happens in Lisa's world, she keeps that positive face for the world, but inside the cracks are starting to show.

Her good friend Bill Oefelein becomes her lover and although her marriage is still together, his marriage ends when his wife learns about the affair. But, over time, Bill's romantic interests change and he becomes involved with Air Force Captain Colleen Shipman. We learn that Bill eventually told Lisa that their romance was over, but his actions sent her mixed signals.

Diane Fanning gives us insights from many perspectives and many inspects into the lives of astronauts before, during and after space travel. I learned many things about NASA and the space program that I never knew and these details certainly added to the story. For anyone who would like to learn about the people behind the headlines in this bizarre case, I highly recommend Out There by Diane Fanning.

Nikki Leigh

The Chic Entrepreneur by Elizabeth W Gordon

The Chic Entrepreneur was written for female entrepreneurs. As a female entrepreneur who is not "girly" or "chicified" - I can still recommend the book. Some of the "chic" and "girly" reference can be distracting, but the actual business content contains plenty of valuable business set up, hiring, management and promotional information.

The Chic Entrepreneur - Put Your Business in High Heels by Elizabeth W Gordon

This book has a catchy title that is meant to appeal to women who are interested in becoming entrepreneurs. One problem is that not all women respond to the fashion and flirty explanation of things – in personal or business matters. Another big concern is the sections that talk about customers and compare this to flirting, marriage and batting your eyelashes. I was told the references are used metaphorically and hopefully readers won’t take these examples literally.

There are obviously some women who respond to this phraseology and comments, but women who don’t appreciate this approach can still learn a lot about business from this book. If this sort of reference appeals to you, read this book. If these references irritate you, I
recommend you read the book because there is plenty of great business information in the pages of this book and simply skim past the metaphors. For female entrepreneurs who are less “girly” – you can still learn plenty from this book.

Throughout the book, you will find “Chic Tips”. These are small sections which provide specific tips that relate to the content of each chapter. One example of a “Chic Tip” is: “Instead of figuring out what you can make and then how to sell it, ask the market what it wants or needs, then design a solution for it. Working backward is a market-focused way to take your new product development efforts forward.” At the end of each chapter you will find review questions about the content of each chapter.

The author provides in depth information on these key topics:

• What’s Your Value?

• Pick Your Niche.

• What Do Customers Really Want?

• Attract and Retain the Best Employees.

• Do You Know Your Cash Flow?

• Sales and Marketing Go Hand in Hand.

• Importance of Systematic Processes.

• Strategically Align Yourself.

• Have a Plan and Measure Your Results.

Various examples of the right way to proceed and the wrong way to proceed are included in the chapters. These explain various stages of the business process. There are plenty of individual examples within these stories to show things an entrepreneur should and shouldn’t do during each stage of your business.

Picking your niche or target market is a key when you are getting started. An effective entrepreneur must know who they want and need to attract to their business. Once that information is determined, review what these people need from you. What do they need and what can you effectively offer?

All good business books include information about how to bring in and keep the best employees. Your employees are a key to making your life as an entrepreneur “easier” and to helping you maintain great relationships with your customers, so never skip this important element of your business.

Many businesses are sunk because budgeting is not handled correct and no one really has control and knowledge of the business’ finances. Effective entrepreneurs need to have an accurate view of their finances from the beginning and stay in touch with the finances. One section in this chapter is about keeping personal and business money separate. This is a bit of extra work, but in the long run, it will save all sorts of potential problems and it makes tax preparation much easier when your personal money is separate fro business funds.

Should you advertise? That is a question the author asks in chapter six. The simple answer is a resounding YES. But, in the chapter, she goes into detail about why you promote and how to promote. She also includes a chart of several promotional options along with how often to do each, how to do it, why to do it and the results you should get. The chart is a good place to start and over time you can add or subtract things from that list as you find what sort of promotion is right for your business.

Something I’ve told every client over the years is to establish systems for your business. This makes it much easier to keep the business on track and a big benefit is that its great to have working systems to train new hires. Chapter seven discusses how to set up these systems, how to create a flow chart to make sure you include each step in the process. Over time, you will make changes to these systems and especially as the business grows and new people are hired, but having the basic systems established is a great benefit to you and your business.

Planning is crucial to having a successful business and that is discussed in detail. Learn how to set up things within your business so that you can track the results of promotion, service, specific products and much more. There is also a chapter about setting up strategic alliances with other businesses. Joint ventures and alliances can be great for your business, but they need to be established and executed in the right way for the most benefit.

There is much valuable business information to be learned in The Chic Entrepreneur. I recommend reading the business advise to learn more about how you can set up and run your business in an effective and successful way.