Wednesday, October 29, 2008

Book Promo 101: Learn the Basics of Book Promotion by Nikki Leigh

This review was done for one of my book by Lillian Brummet. Her details are at the bottom of the review.

Book Promo 101: Learn the Basics of Book Promotion

Only a small part of a writer’s career, no matter what genre they focus on, is the act of writing – most of the writer’s schedule is filled with record keeping, office work and marketing. The first year after a book is published is often referred to as the “honeymoon period” because this is when the authors direct contacts have been exhausted. Typically, sales drop off and the author becomes disenchanted with the thought of facing more promotion activities for a seemingly “dead” book. Sadly there are only a few in the industry that seem to understand that a marketing plan should last the life of the contract for that book, sometimes longer.

Nikki Leigh has graciously put together a series entitled Book Promo 101 and the first book of this series has just been released. This first installment is an overview of the basic process and tools that are involved in book promotion activities. The author will go into each of these tools in more detail in the upcoming books in this series. This is a great way to have a brief understanding of what each of these tools are, why they are employed and some great tips on how to avoid using them ineffectively.

There are, what looks to be more than 50 contributors to this book. Virtually every page has a contribution from authors, educators and others that are involved in the world of writing. These insiders tips are very helpful; I was impressed at the amount of comfort that is felt through reading these personal experiences. The contributors’ willingness to admit errors, discuss
emotions and share their favorite resources is refreshing.

Readers will find lists of questions for them to use to define what their needs are and how they plan to reach society with their message. Find out if you need services, such as a professional full time publicist, and learn about alternatives that are available for you to consider. There is an excellent sample conversation in the chapter dealing with bookstores that will definitely be of service to readers.

In total there 208 pages in the print book which is a generous 8 x 10 book. It contains 16 chapters along with Appendices that offer extensive lists for review sites and best selling book sites. Book Promo 101 was released in March 2008 by Write Words Inc – an imprint of Cambridge books. (The ebook is standard size 5 x 8 and over 400 pages.)

The author, Nikki Leigh, has been involved in marketing businesses, books and web design for over 15 years. She has 4 novels and 4 non-fiction business books that are available for readers to investigate through their favorite bookseller. She also runs several bogs, offers virtual book tour services to her clients and facilitates classes in character development.

ISBN#: 978-1594314985 (e-book)
ISBN#: 978-1594314698 (print)
Rating: 5-out-of-5 stars

~ Lillian Brummet: co-author of the books Trash Talk and Purple Snowflake Marketing, author of Towards Understanding; Host of both the Conscious Discussions talk radio show & the Authors Read radio program (

For more information about Book Promo 101 - visit

No comments: