Sunday, December 14, 2008

How to be a Sales Superstar by Mark Tewart

How to be a Sales Superstar: Break All the Rules and Succeed While Doing It
by Mark Tewart

Every aspect of our daily lives are affected by sales, even though we may not think in those terms. When you buy any product or service, various sales people are involved in the background. Even your utilities are affected by the sales process. Sales people have gotten a bad “rep” for years, but that isn’t necessary. We all know people in the sales industry that are superstars. The question is – how do you become a sales superstar? Mark Tewart is a definite expert who has the answer to this question and he is sharing his thoughts and tips in his new book “How to be a Sales Superstar”.

In these tough economic times, its even more critical for people to make a living. A ho-hum sales person very likely will not survive in this economic climate. A sales superstar will not only survive, but he or she has the opportunity to thrive – even in tough times. That’s what Mark Tewart can help you do in the pages of How To Be A Sales Superstar.

I have many favorite parts in this book, but I really appreciated the fact that Tewart shows you how to improve your overall life – life skills, people skills, promotional skills and yes, sales skills. He explains that improving your sales skills is a great start, but it is not enough to make you a superstar. You also need to work on improving your own life, your outlook on life, how you relate to and communicate with other people and much more.

I’ve always loved to read and it was interesting that Tewart mentions continuing to learn is motivating. The people who continue to work to learn and to improve themselves, do seem to be motivated to do and accomplish more. Have you found it easier to do more when you have more information to use? He includes a quote from Jim Rohn, it says – “If you motivate someone and you don’t educate them, all you have is a motivated idiot.”

He discusses the need to set goals and to have a clear vision. How hard is it to accomplish something when you have no goals to work toward and no vision of where you’re headed and how to get there? He doesn’t just say you need to set goals and have a vision, he shows you how to do both of these things which are critical to your success.

Another quote that seems especially useful in this difficult time – “When you go to work on yourself and get better, it’s amazing how much better your customers get.” How can you work on yourself to improve your skills and your outlook – to help you get better customers? These are two more quotes that I really liked. “Allow no limitations, no excuses, and no reason not to ask and receive. When you open the door to your positive belief system, you close the door to scarcity.” This is a thought that I’ve shared with many people who worked with me over the years, “You don’t get paid by the hour, you get paid for the value you bring to the hour.” If we all adopted that attitude, would we be motivated to work harder and better?

Mark Tewart explains why over 90% of salespeople underachieve. Are you in the 90% or the 10%? If you’re in the 90%, you need to read this book. The book includes a wide variety of marketing ideas. It also contains a list of questions to use and questions to avoid. I’ve always believed that we learn so much by learning from mistakes that others have made. Mark Tewart shares plenty of do’s and don’ts. He gives you examples of how to meet and greet customers, how to work with them, how to talk with them, how to understand what they are actually trying to tell you and much more.

For anyone that wants to learn how to excel in sales and in their life, I highly recommend that you need to read this book. Tewart gives you invaluable tools on how to improve your quality of life, your personal relationships, your promotional skills and to move your sales skills to a superstar level.

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