Whale Hunting Women by Dr Barbara Weaver Smith

You may be asking what whale hunting has to do with women and why we’re talking about this in the 21^st century. I was curious when I first heard the title too – but I can guarantee that this book will surprise you. I’ll share the full time which will give you some insights into the content. This book is titled Whale Hunting Women: How Women Do Big Deals.

We get used to long books that go on and on about a topic – but Whale Hunting Women gets right to the point. I couldn’t find any “fluff” in this book, but there is a lot of great content to help you. These are some of the chapters in this book –

· How Women Hunt Whales.

· Only a Minnow (In a Sea of Whales).

· Small Company Looking Big.

· Small Fish Hunting Whales.

· Radical Culture: Take a Rival to Lunch.

· Radical Culture: Money is Cheap.

· Radical Culture: Kill Some Commandments.

· Who Do You Trust?

· Whale Hunting Resolutions.

Women are uniquely qualified to “hunt whales” because they listen, align and empathize. Men can learn these qualities too – but women are usually raised to have these traits. That gives them a boost in the “whale hunting” concept.

For people who aren’t familiar with whale hunting – the entire village was involved in preparing for the hunt and the right combination of skilled people were necessary for the hunt. Imagine having several people in a small boat and having to hunt and kill a whale – then you have to row the boat to get the whale home. They had no “modern conveniences” like radar, radios, motors and other things to help them bring home the whale to help the people in their village. Today we have many tools to make a whale hunt easier, but we still need a skilled team filled with members who all contribute to the hunt.

Dr Barbara Weaver Smith helps the reader understand that small businesses can look bigger and they can compete with big companies to get the big clients. This is where the team you assemble will make the difference and give you an edge. In the current economic climate, using the tips in Whale Hunting Women allows us to compete with the “big boys” by building our team in creative and productive ways to attract the big clients without piling on additional financial obligations of hiring more staff members.

These ideas are just the beginning of the information that is included in this information packed book. As you read through this book we recommend that you take the time to work through the journal pages. I always like it when the author creates review exercises or journal pages that prompts the reader to dig deeper to learn more and to start applying what they are learning.

If you are a business woman or business owner who would like the tools to take the business to the next level – I highly recommend this book. If you have a woman in your life that is in business and she wants to set herself apart from the crowd – you need to buy this book for her. It is available on www.thewhalehunters.com along with much more information about Dr Barbara Weaver Smith and Whale Hunting Women.

The Entrepreneurial Author: Surviving Tough Economic Times By Jay Conrad Levinson and David L Hancock

The Entrepreneurial Author: Surviving Tough Economic Times
By Jay Conrad Levinson and David L Hancock
Foreward by Rick Frishman

When I started doing promotional work, I was always given a limited budget. This meant that I had to get creative and that was one of the things that really appealed to me about promotional work. So, for a long time I was doing “guerilla” marketing – without knowing it. When I was asked to do a review for the new Jay Conrad Levinson book I was very pleased. Since David Hancock is a co-author, that made me even more interested in this book because I’ve enjoyed his entrepreneur author blog. David and I share many thoughts about how authors, especially business book authors, should approach their promotion. Many of these thoughts are included in the pages of The Entrepreneurial Author. Let me say in the beginning that this book is good for many entrepreneurs – not just authors.

Many books are coming out about how to do business in tough economic times and it seems that approach will be useful for the foreseeable future. So, our challenge is to find books that have quality and useful content. I was very pleased with the content in The Entrepreneurial Author. If you are a fan of the Guerilla Marketing books – you will enjoy this book. If you are an author who thinks your publisher is going to do all your promotion – you may not like the content, but you will learn a lot.

When you have a book on the market, you have created a product that you want to sell – that makes you a business person. So, all authors need the “entrepreneurial author” mindset. That is what this book is all about. In tough times, the people who approach their work with the right attitude, have a better opportunity to succeed. If you’re an author – do you approach your writing and book promotion as a business? If not, you need to read this book.

There are a number of great chapters in this book which are geared to working and promoting in a tough economy – such as: Tough Times Don’t Have to be as Tough as You Think, Importance of Stressing Value, Using Consent Marketing Now More Than Ever, Community Involvement During Tough Times, Attracting New Business During Tough Times and Online Marketing in a Shaky Economy.

Additional Chapters Include:
Free and Almost Free Marketing.
The Importance of Service During Tough Times.
Making Yourself the Talk of the Town.
Freebies That Can Lead to Serious Profits.
Getting Extra Mileage From Your Marketing.

I always advocate creativity and ingenuity in promotional efforts and tough economic times makes that even more important than usual. These are the times when we need to show potential clients that we offer great value. We also need to build our credibility for clients and that is a great reason for a business person to write a book.

This book starts at the beginning and helps you see the various options that are available to authors and can help you find the one that is best for you. Too many writers dive into publishing without doing sufficient research and it is amazing how much money this can cost you. The chapter on Tough Times Don’t Have to be as Tough as You Think is easily worth the cost of the book and it offers opportunities for authors and other business people. These tips help you reduce “the cost of marketing while reinforcing the customer relationship”.

I like books that draw you into the content and help you use the information within the book. The Entrepreneurial Author contains Exercises and Action Steps in each chapter to help you dig deeper into the content and also to actually take steps to start doing the work you need to do.

Guerilla Marketing is very much about using your mind and creativity instead of a big advertising budget. What better time could there be to learn how to promote effectively on a tight budget? The content is great and the time is definitely right – to learn to be an entrepreneurial author. Are you ready to take your books and your promotion to the entrepreneurial level? If you realize this is the time – you need to read this book ---- now. I think you will be astounded by how far you can take your writing career and your business by using the information in this book.

Nikki Leigh – Author of Book Promo 201: Harness the Power of the Internet with Web 2.0 and Social Media Marketing

The One Minute Coach by Masha Malka

Remember the song – “What a Difference a Day Makes”? If a day can make a big difference, is a minute helpful. What can you actually accomplish in a minute? You may think the answer is “not much”, but I’m here to tell you that you can accomplish plenty in a minute… with Masha Malka’s new book “The One Minute Coach”. Get ready to turn your life around in a minute.

We all have very busy lives and we know how hard it is to work anything else into our schedule. I sympathize with the lack of time. However, can you find a couple of minutes in your day? Some people will find time at breakfast, on the train to work, in the restroom or some other place. The location doesn’t matter – the important thing is to find a few minutes.

This book is set up in a layout that I’ve really come to appreciate. Masha gave you a series of short points and then action steps to help you actually move forward and to make a difference in your life. Each chapter contains a series of these points.

There are over 50 points and over 50 action steps in this book – so literally, there is something for everyone. She discusses the topics listed below.

• Freedom to be Who You Are
• The Secrets of People Who Are Successful
• Why Do We Suffer?
• The Secret to a Great Life
• Are You a Natural Leader?
• Time Management and Decision Making
• The Best Source of Wealth
• Is It Ever Too late?
  

To give you some examples of the talking points in the book, I’ll share some of my favorite sections.

• Freedom to be who you are – “Don’t say if I could I would. Say instead, If I can, I will.” - Jim Rohn.
• The Secrets of people who are successful – “Successful people make a habit of doing what the failing person doesn’t like to do.” - Thomas Edison .
• The most important ingredient to your success – “Calm self confidence is as far from conceit as the desire to earn a decent living is remote from greed.” – Channing Pollock.
• Are you guilty? – “Lack of forgiveness causes almost all of our self-sabotaging behavior.” – Mark Victor Hansen.
• How much do you love yourself? – Let’s talk about LOVE. More specifically, I would like to focus on self love. Why? Because you cannot give more than you have – in order to give and receive love, you have to first love yourself.
• Using words with good purpose. – Did you know that you can positively transform your environment just by changing the words that you use?
• Personal satisfaction at work – “We can change our lives. We can do, have and be exactly what we wish.” – Anthony Robbins.
• How much do you rely on logic? Do you make your decisions using mainly your logic or your intuition?
• Produce the results you are looking for – “The definition of insanity is doing the same things over and over again and expecting different results.” – Albert Einstein.
• What did you miss out on today? “If a man empties his purse into his head, no man can take it away from him. An investment in knowledge always pays the best interest.” Benjamin Franklin.
• The power of questions – “The quality of our lives is closely related to the quality of our questions.” – Michael Angier.
• Ask and you will receive – “Quality questions create a quality life. Successful people ask better questions and as a result, the get better answers.” Anthony Robbins.
• Excellence is not an act, but a habit – “We are what we repeatedly do. Excellence then, is not an act, but a habit.” Aristotle.
• Can one person change the world? – “You are where you are and what you are because of what you believe yourself to be. Change your beliefs and you change your reality.” Brian Tracy.
  

Each of these headings and sayings begin a two page section of the book. There is one page that gives an in depth explanation of the saying on the left page. On the right page, you see “action steps”. These action steps are included to help you see how to apply these principles in your life. It is very possible to change your life to make it better and you can change your life, once minute at a time.

I highly recommend this book. It is only about 130 pages, but it is packed with so many great thoughts and recommendations about how to get your life on track and how to excel. Like Brian Tracy said – we are each responsible for where we are in our lives and that means that we are the ones who have to put forth the effort to make a change.

In this day and time, there are many people who are facing trying times, but it is amazing how we can change our reality and our future by applying the points Masha Malka gives us in this power packed book. Newscasters keep telling us that we are in the worst financial situation in over 70 years, unemployment is soaring and the future looks very unsure – but if we make the most of our life, that is a great step in the right direction. Let Masha Malka show you how to start on the path to a more happy and successful life – one minute at a time.

Bounce! by Barry Moltz

Bounce! Failure, Resiliency and Confidence to Achieve Your Next Great Success by Barry Moltz

We all love to share our success stories in business. But, there is so much to learn from our failures. One key to learning from our failures is to be prepared for failure, develop the humility to deal with problems and to develop the keys that we need in order to be resilient.

Bounce! This seems to be the year where people discuss resiliency and how to bounce back. I’ve personally reviewed four or five books about improving our lives, making needed changes and moving on. The full title of this book is Bounce! Failure, Resiliency and Confidence to Achieve Your Next Great Success. Its an inspiring title and the book is very good. When we think of failure, we need to also think about bouncing back and starting over

In the United States and in other countries around the world people are facing very tough economic times and it doesn’t appear that will change drastically in the near future. We see huge companies failing and/or being taken over by the government or being sold on a pretty regular basis. If multi billion and multi million dollar businesses are failing, doesn’t it make sense that other businesses consider that failure is possible and to be ready for the possibility? No one is saying that failure is inevitable, but develop the mindset and skill set that make it easier for you to face failures and the situations we encounter as a business faces tough times.

Barry Moltz built his original business reputation at IBM. That’s where I initially heard about him, but he decided to leave IBM and start his own business venture. At one point in the book, Moltz mentions how his stature and income increased each year while he was at IBM and he had the mistaken opinion that the trend would continue even when he left IBM. That’s something I’ve heard from people who left a fulltime job to begin their own business. That can be one of the first things to rattle a new entrepreneur. The steady paycheck and job security disappear overnight.

Moltz gives the example of a rubber band ball that is created by wrapping rubber bands and creating a ball. Each band increases the size and strength of the ball. Through the pages of Bounce!, he shares the key “bands” we need to create sufficient bounce. They include:

Environmental and Cultural DNA – Attitudes in your country and associates about success and failure have an impact on how you view these elements of business.

Humility – Humility has the ability to lift us up or to pull us down. If you fail, will you wallow and brood over it or will you understand that people fail and pick yourself up and move on?

Face Your Fear of Failure – Failure is always possible. No matter how qualified or prepared we are in business, it is always possible to fail. Its best to be prepared for that possibility. If we never fail, that’s wonderful. But, if it does happen, be ready to deal with it.

Give Up Shame About Failure – This is not simple, but it is necessary. Once you decide to stop feeling shame over failure, tackle the things thrown at you by others. Some people will be obnoxious about any failure, but you need to be convinced it’s a temporary situation and move forward.

Failure Offers a Choice – How many people do you know that are stuck in a “no win” situation because they decide to stay in a failing business instead of admitting defeat? Give yourself the choice to say, “It’s not working” and get out of a losing situation. Make the choice to fail and move on to something better.

Be Careful About the Risks You Take – As your decision making skills improve, you are better qualified to make careful decisions and to limit the potential for risk and failure. Make sure that you understand the full risk and the full benefit of any major decision you are going to make.

Refine and Improve the Process to Improve the Outcome – Business goes through cycles and its important to understand that the processes we use make a difference in the outcomes we get.

Develop Patience About Success and Failure – We must be realistic and many times we don’t succeed as quickly as we hope. So, patience is needed. Set realistic goals and work toward these. Even when progress is slow, goals and benchmarks enable us to see the progress that is being made.

Develop Your Own System to Measure Your Success and Failure – Most people realize that just having money is not a guarantee of happiness. Decide what you need to feel successful. No one else’s idea of success should guide you – what makes you happy? Once you know that answer, strive to be happy.

Place Value on Action and Progress – Read the book, but then realize that you need to make things happen. Your experience is a great way to build confidence and the humility to face the tough situations and to move on to bigger and better things.

Those points are the key elements that the book covers and is built around. The longest chapter in the book, is Chapter 5 Forget the Archetypes: Messy Lines Teach Humility. At first glance this was interesting and a bit confusing because we all know that strong entrepreneurs need confidence, to be self assured and to be strong. So, why did Moltz include such a long chapter about humility? He discusses ego and how it does and does not help a business person. He discusses how humility is crucial is facing problems and failures in a way that helps us start over and rebuild or future.

There is so much great information in this book, but I highly recommend that no one skip the last chapter, Read This Book – Then Throw It Away. He makes great points including the fact that planning is great and needs to happen, but we also know that you will never succeed or fail until you take the leap and actual work to make it happen. Anyone who is waiting for the “perfect” time to start will be waiting forever. There is never a “perfect” time.

Do sufficient research and planning and learn to make sound decisions. Then develop true and positive humility and move forward. It’s also critical to realize many great people have failed, some failed in huge ways. The great people, large and small, are the ones who pick themselves up and start over. There is always another possibility and another opportunity. Will you move on and find your next opportunity?